In the modern workplace, to say that change is “normal” seems quaint. Companies are constantly undergoing change, often involving a fundamental realignment of strategy and direction. The half-life of most products and services is now so short that companies have no choice but to constantly anticipate the future and adjust to new demands. Unfortunately for many of these companies, massive change efforts are no guarantee of success. More than a few companies have fallen from pro table giants to struggling shadows of their former selves.